Lars Hoffmann is currently the Head of National Sales at Livesystems, a position held since 2023. They founded change effect GmbH in 2018 and previously served as the Head of Electronic Media at Havas Media AG from 2015 to 2018, as well as Client Service Director at Mediacom from 2007 to 2015. Lars also worked in customer consulting at Initiative from 2002 to 2007, demonstrating a strong career in sales and media.
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