Ariel MacRae

Ariel Macrae, MBA, serves as the Global Marketing Manager at LiveWire since November 2023, previously holding the role of North America Marketing Manager. With extensive experience as a freelance consultant at Shredventure Marketing since August 2016, Ariel specializes in integrated marketing for active lifestyle and outdoor brands, contributing to projects for notable clients such as Nomad Kitchen Company, Anon Optics, and Clif Bar. Previous positions include Marketing Director at Outdoor Retailer and Emerald, and Senior Marketing & Social Media Manager at Outside. Ariel holds an MBA in Outdoor Industry from Western Colorado University and a B.S. in Hospitality and Tourism Management from the Isenberg School of Management, UMass Amherst.