Eric Stafford is a highly experienced industrial designer with a focus on motorcycle and product design. Currently serving as the Lead Industrial Designer at LiveWire since July 2021, Stafford previously held the same title at Harley-Davidson Motor Company from July 2019 to June 2021. In 2017, Stafford founded Carbon Projects, a design studio in Toronto, offering a variety of design services within the motorcycle industry. Prior experience includes roles as Senior Industrial Designer at Spin Master Ltd., where Stafford led design for the Air Hogs brand, and as a freelance designer for WD-40 Company. Earlier career experiences also encompass project design at Kreater Custom Motorcycles and materials conveyance at Toyota Motor Manufacturing Canada. Stafford earned a Bachelor of Applied Technology in Industrial Design from Humber College in 2010.
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