Max Hegerman

Max Hegerman has a diverse work experience spanning multiple industries and roles. Max started their career as the Regional Managing Director at TBWA\Media Arts Lab in Beijing from February 2008 to May 2009. Max then served as the President at Tribal Worldwide from June 2009 to October 2011. Following this, they joined JWT India as the Head of Digital from October 2011 to June 2013. Max then moved on to work at Hungama Digital Services as the Chief Executive Officer from September 2012 to June 2013, where they played a crucial role in leading the JWT/WPP team responsible for the Hungama Digital Services acquisition. Max then joined Edelman as the Managing Director of Digital, serving in that role from June 2013 to January 2016. Max also held the position of Director of Global Brand Strategy and Executive Director - India at Guvera from March 2016 to June 2017. Max then worked as the Brand Director - Mobile at Electronic Arts (EA) from June 2017 to June 2019, where they led brand, marketing, research, and partnership strategies for popular mobile racing games. Max joined Tencent as the Strategy Director - Interactive Entertainment Group from July 2019 to January 2021, where they provided insights and innovation consulting for the group's expansion into international markets. Max also served as the Insights and Innovation - Interactive Entertainment Group from January 2021 to December 2022, where they inspired and challenged the group's approach to innovation. Most recently, Max has been working at Livewire as the Global Marketing and Communications Director since January 2023, where they are responsible for creating a bespoke marketing function and leading external communications, market development, and new business messaging. Overall, Max Hegerman has demonstrated expertise in areas such as marketing, brand strategy, innovation, and digital media throughout their career.

Max Hegerman completed executive education in Digital & Interactive Communications and Management at Hyper Island in 2013. Prior to that, they obtained a Bachelor of Arts degree in Economics from Brigham Young University, which they attended from 1980 to 1987.