Robert James is a seasoned creative professional currently serving as Global Creative Director at Livewire since June 2023, focusing on integrating brands into the gaming industry. Prior experience includes roles as Associate Creative Director and Senior Creative at We Are Social, where Robert managed campaigns for high-profile clients such as Adidas and Gatorade. Earlier positions as Creative Copywriter at AKQA involved developing digital campaigns for Nike Global Football, and Robert has held various copywriting and creative placements across notable agencies including ZAK, bwin.party digital entertainment, and VCCP. Educational credentials include a 2:1 degree in Advertising: Creative from Buckinghamshire New University and a foundation degree in Design and Applied Arts from The Manchester Metropolitan University.