Ylua Rybakov currently serves as the Head of Digital Marketing and Performance Lead at Фоксфорд, where responsibilities include managing paid traffic channels, CPA, SEO, and influencer marketing, as well as planning procurement, forecasting results, supervising staff, and developing analytics and strategy since January 2022. Prior to this, Ylua held multiple positions at Нетология-групп from July 2019 to December 2021, including PPC Lead, where tasks involved managing contextual advertising efforts, forecasting, supervising employees, and analytics, along with previous experience as a Performance Marketer focusing on campaign setup and analytics. Ylua's educational background includes a study in Political Science and Political Method Regulation at the Higher School of Economics, attended from September 2013 to May 2016.