Matthew Wright

Matthew Wright has over 16 years of experience in digital marketing and customer engagement, currently serving as the Head of Proactive Onsite Communications at Lloyds Banking Group since May 2007. In this role, Matthew leads a team to achieve significant digital sales and service outcomes through targeted customer messaging. Previous positions at Lloyds include Lab Product Owner for Onsite Customer Engagement and Head of Digital Engagement, where Matthew oversaw major digital integration projects and drove substantial sales growth across multiple brands. Prior to Lloyds, Matthew worked at Aviva as E-Customer Manager, managing digital marketing initiatives and enhancing online customer experiences for Norwich Union Healthcare. Matthew's expertise encompasses digital strategy, team leadership, and stakeholder management, reinforced by a strong focus on delivering measurable results and innovation.