Camilla Amarante

Camilla Amarante is an experienced marketing professional currently serving as the Head of Premium Patisserie and Biscuits Global Category at Loacker, responsible for portfolio management, innovation strategy, and market opportunity identification. Prior to Loacker, Amarante held the role of Marketing and Trade Marketing Manager at Richs Brasil, where strategic planning and customer insights were central to the position. Experience includes serving as Regional Marketing Manager for Lavazza, where responsibility included aligning regional and global strategies, and managing brand growth at Ferrero as Sr Brand Manager for Kinder Surprise and Seasonal, achieving significant market turnaround. Additionally, Amarante has a background in product management at AB Brasil and began a career as a Marketing Assistant at Kraft Foods. Amarante holds a Bachelor of Business Administration from UERJ and studied at FGV.