Mark Larcher

Mark Larcher serves as a National Account Manager at Loacker since December 2014, overseeing three major Italian grocery central agencies and their connected consortia. Responsibilities include negotiating national contracts, formulating promotional plans, and managing distribution projects for brands such as LOACKER and TWININGS. Mark has a solid background in trade marketing management, having previously held the position of Trade Marketing Manager for Modern Trade, where contributions included strategic management of trade marketing mix and co-marketing projects. Prior experience includes roles at Coca-Cola Hellenic Bottling Company as a Local Key Account Manager and Market Developer, focusing on sell-out strategies and promotional activities across key retail locations. Mark holds a degree in Trade Marketing from Università degli Studi di Parma and completed a sales management program at Bologna Business School in 2018.