Massimo Adriano is an accomplished executive with extensive experience in the food and beverage industry. Currently serving as Vice President at Loacker Moccaria Italia Srl since April 2021, Massimo also holds the title of Head of Retail. Prior to this role, Massimo was Regional Manager at Cioccolatitaliani from March 2017 to April 2021, overseeing the MENA and Balkans markets and responsible for budget management and operational strategies. Massimo's earlier career includes a position as Head of Food & Beverage Operations at Alpha Flight Services @dnata, where management of 17 outlets contributed to significant annual revenue. Additionally, Massimo spent over a decade at Lavazza, progressing from Retail Food & Beverage Manager to International Operations Manager, focusing on franchise performance and international openings. Massimo holds an MBA in Business and a BA (Hons) in Hospitality Management from the University of West London.
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