loanTERRA is the first fully transparent green-lending platform that unites homeowners, lenders and installers under one promise: clean energy for all. 

By removing hidden dealer fees and connecting borrowers with local lenders and trusted installers, loanTERRA is redefining how clean energy projects are financed.

Founded in 2022 by credit union and clean energy finance leader Bill Paulen, loanTERRA delivers Green-Lending-as-a-Service (GLaaS™) technology that enables credit unions and community banks to offer affordable loans for solar panels, heat pumps, EV chargers and other energy-efficient upgrades. 

Our unique geolocation-based model keeps lending and financial returns rooted in local economies, helping families save money, communities grow stronger and financial institutions expand sustainable portfolios.

By unlocking capital for the clean energy transition, loanTERRA fuels job growth in clean energy, drives local economic activity and increases property values that strengthens tax revenues for schools, healthcare and public services. At the same time, communities gain climate resilience by reducing grid dependence and stabilizing energy costs.

Learn more about our mission and our opportunity at loanterra.com.

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