Mary Layden currently serves as the VP of Marketing for the Americas at Locala, where the focus is on utilizing an omnichannel advertising platform to enhance marketers' efficiency through advanced AI and consumer insights. Layden has a robust background in marketing, previously holding the position of Director of Marketing for North America at CARTO and serving as a senior marketing manager at VideoAmp. Additional experience includes roles at Conversant LLC, where a variety of positions in sales planning were held. Layden is also a board member at Astor Services. Educational credentials include a Bachelor of Arts in Communication and Media Studies from Fordham University and early experience in various internship roles.
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