DW Ferrell

DW Ferrell has been the CEO of Localight since it was founded in 2012. DW was previously a retail tech strategy consultant for shopping centers and brands at Visualade, Inc. from 2010 to 2012. From 2006 to 2007, they worked as web strategy and marketing at The Glue Network. DW was also the tech strategist and creative director at The Collectiv, Inc. from 2004 to 2008. In addition, they have worked as a strategist at various companies and non-profits from 2008 to 2010. From 2007 to 2009, they were also a strategy consultant at Coexist, where they worked on grass roots marketing for a cause-driven brand. Prior to Localight, Ferrell was the president and co-founder of Home Help, Inc. from 1999 to 2001. DW has also been an adjunct professor at Biola University from 1999 to 2007.

DW Ferrell's educational career includes a degree in design from Biola University and a diploma in music, art, theater, and dance from the San Diego School of Creative and Performing Arts.

Some individuals on their team include Julien Mitali - Manager, Projects, Stephen Sterling - President.