Locaria
Hélène Reverseau is a seasoned professional in cross-channel planning and multilingual content management, currently serving as a Cross-channel Planner at Locaria since August 2020. With extensive experience at Locaria spanning from April 2015 to July 2020 in various roles including Multilingual Content Lead and Senior Content Analyst, Hélène has demonstrated leadership in managing teams, client strategies, and PPC campaigns. Previous roles include Head of Projects at Language Insight and an in-house French Content Translator at GIMO Global Interactive Marketing Online Ltd. Hélène holds a Master 1 degree in Management de Projets Culturels from Université de Caen Normandie, complemented by international educational experiences in Spain. Throughout the career, Hélène has exhibited strong project management skills, expertise in localisation, and proficiency in various content delivery platforms.
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Locaria
Locaria is a pioneering global multilingual content production agency which specialises in supporting inhouse marketing activation, e-commerce content delivery, media agencies and creative production houses. We build linguistics and creative adaptation solutions to scale content and campaigns internationally, carefully balancing efficiency, effectiveness, creativity and quality. We have established a unique approach to developing content involves leveraging digital campaign data and feedback from marketing performance, into the content creation process and scaling with technology. We activate across all stages of the customer journey; from touchpoints for awareness, consideration and brand building, to assets designed to drive interaction and engagement, through to acquisition, optimisation and conversion. Our aim is to maximise the effectiveness of global content seamlessly across territory, platform and media for brands with international ambition.