Wine has a problem. It got too serious, too expensive, and too full of itself. We're fixing that.
Loco Wines is a Manchester-based organic wine brand founded in 2025 by Harri Holroyd. We make modern, easy drinking organic wine for people who want quality without the lecture — wine that belongs in real life, not just at dinner tables.
Every wine in our range is certified organic, vegan friendly, and made by producers we genuinely believe in. We work with the Hoch family in Kremstal, Austria — who have farmed biodynamically since the 1640s — and with Marc and Miriam in Penedès, Spain, who have spent their lives restoring old vineyards. Real people. Real places. Real wine.
Since launching in August 2025 we have scaled rapidly across the UK, building strong traction in both retail and on-trade with high repeat purchase rates and a growing list of stockists from London to Manchester. We are now distributed across the UK through Pig's Ears Independent Drinks Distribution and stocked in over 100 locations across London alone.
Our range spans sparkling, white, orange, red and rosé — from Session Fizz, our organic sparkling wine in a can built for festivals and gigs, to Thirst Trap, our new organic rosé from the South of France launching summer 2026.
We are the challenger brand that does for wine what BrewDog did for beer. Bold branding. Organic integrity. Zero snobbery.

Loco Wines

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