Lodestar Media is B.C.’s leading integrated media organization. Our trusted brands inform, inspire, and connect communities through four essential pillars: Real Estate (Live), Business (Work), Lifestyle (Play), and Local News (Staying Informed).

We’re committed to empowering our audiences, customers, and employees alike.

Business Development

Community & Lifestyle

News & Journalism

Real Estate

Lodestar Media

Daniel La Porta

Aly Kassim-Lakha

Maela Villarica

Ian Smith

Sarah Strother

This department focuses on managing client relationships and driving sales through effective account oversight.

Account Management

This department focuses on selling advertising space and media solutions to clients.

Advertising Sales

This department focuses on creating digital visuals and strategies to enhance brand presence and user engagement.

Design and Strategy

This department focuses on managing and nurturing relationships with key clients to drive business growth.

Key Account Management

This department oversees the coordination and strategy of multimedia accounts to ensure effective client engagement and project execution.

Multimedia Management

This department manages and optimizes ad campaigns to ensure effective delivery and performance.

Lodestar Media

Org chart

Teams

Account Management

Advertising Sales

Design and Strategy

Key Account Management

Multimedia Management

Advertising Operations

Offices