Anna Smirnova has extensive experience in analytics and customer relationship management across various sectors. Beginning with roles at Wikimart, including Junior Marketing Specialist and Analyst, Anna transitioned to Touch Bank as Customer Experience Manager, where a focus on digital banking for affluent clients was key. Anna further advanced at MegaLabs as Head of Customer Relationship Management and Analytics, implementing data-driven strategies and customer segmentation. In a leadership role at MegaFon, Anna developed analytics for value-added services. Currently, Anna serves as Head of Analytics for Uchi.Doma in the EdTech realm and as Data Analytics Manager at Lodgify. Educational credentials include a Bachelor's degree in Software Engineering and a Master's degree in Business Analytics from the Higher School of Economics.
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