Joshua Prim

LOFT

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Joshua Prim

Design Director (loft & Ann Taylor) - Denim

Joshua Prim is an accomplished design director with extensive experience in the fashion industry, currently serving as the design director for denim at ANN INC, overseeing both LOFT and Ann Taylor since September 2021. Prior to this role, Joshua held leadership positions at Groupe Dynamite, TALLY WEiJL, and Aeropostale, where significant accomplishments included turning around negative sales into positive growth within six months at TALLY WEiJL and achieving a substantial increase in revenue at Aeropostale, being recognized as "Partner in Progress" for exceptional performance. Joshua's career began with internships and design roles at notable brands like Ralph Lauren and Oshkosh B'Gosh, demonstrating a robust expertise in various product categories, particularly in knits, woven bottoms, and denim. Joshua holds a BFA in Fashion Design from Parsons School of Design.

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