Antonio Affonso is a seasoned professional in service design and user experience, currently serving as a Staff Service Designer at Loft since May 2025. Previous roles include Head of Design at Lexter.ai, where responsibilities included branding strategy and user experience design for an AI platform, and Co-founder and Head of UX and Strategy at Estúdio Limão, focusing on strategic planning and project management for early-stage startups. Antonio's experience also encompasses leadership positions at PPR LIVE DIGITAL, Veek, W3haus, and RIOT, managing teams and overseeing digital and product design projects. Antonio holds multiple degrees, including a postgraduate degree in Digital Marketing from ESPM and a Bachelor's in Advertising and Marketing from Universidade Paulista. Additional education includes various courses in design and digital product leadership.
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