Justin Anovick

Justin Anovick currently serves as the Chief Marketing Officer at Loftware, having joined the company in January 2025, where a focus on digital marketing strategies and understanding the ideal customer profile is emphasized. Prior to this role, Anovick worked as an Advisory Consultant for go-to-market strategies, helping companies align their offerings with market fit from September 2024 to January 2025. Anovick held the position of Senior Vice President of Product at Ellucian from December 2023 to September 2024, concentrating on consensus building. As Chief Product and Marketing Officer at Syndigo from February 2023 to October 2023, a commercially data-oriented approach was applied to operationalize the ideal customer profile through high-quality products and effective marketing campaigns. Anovick's previous experience includes serving as Chief Product Officer and Vice President of Product Management/Product Marketing at Episerver (now Optimizely) from April 2016 to February 2023, where responsibilities included overseeing acquisitions and managing product strategy for their Digital Experience Cloud.