Diego Rufino is a seasoned product designer with over 12 years of experience in the design field, currently serving as a Staff Product Designer at Loggi. They began their career specializing in graphic design before transitioning to online projects, particularly in e-commerce, where they focused on enhancing customer self-service experiences. Diego's expertise spans various disciplines, integrating psychology, usability, and ergonomics into their design processes. They have also worked strategically on B2B projects, optimizing vehicle purchase experiences during the pandemic, and currently specialize in credit solutions, aiding businesses in making informed decisions. Diego holds a postgraduate degree in E-commerce Entrepreneurship and a degree in Graphic Design.
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