Vinícius Fernando has extensive experience in business intelligence and strategy, currently serving as an Analista de Estratégia Comercial (Novos Negócios) at Loggi since September 2025. Previously, Vinícius held the position of Estratégia Comercial e Growth at Rede Buffet Infantil, where responsibilities included co-leading the rebranding and improving operational processes. At PagBank, Vinícius was an Analista Business Intelligence - Investimentos, responsible for identifying growth opportunities, managing investment advisory projects, and facilitating communication between business and data teams. Earlier roles included Estagiário in CRM Analytics, focusing on customer behavior analysis and actionable insights, and Analista CS SalesOps Jr - Investimentos, where Vinícius implemented KPIs and conducted customer journey analysis. Educational qualifications include a Business English degree from ILAC, a Master's in Marketing from Insper, and Data Analytics training from Digital House.
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