Ian A. is a seasoned Director of Retention and Lifecycle Marketing at Flight Performance, currently leading the Retention Department and overseeing lifecycle marketing strategies for various premium eCommerce clients. With a robust nine-year background in retention marketing, Ian has a proven track record in developing and executing innovative media strategies, including full-funnel email and SMS campaigns. Previously, Ian held senior roles at companies such as Logical Position and Hawke Media, where they significantly improved email deliverability and customer engagement through data-driven strategies and compliance management. Ian is certified in multiple retention platforms, enhancing their expertise in maximizing customer retention and satisfaction. Currently pursuing a Bachelor's Degree in Marketing at the University of North Florida, Ian continues to advance their knowledge in the field.
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