Since 1993, LOGICOM has established itself as a key player in the consumer electronics sector, being distributed in more than 3000 points of sale. Over the years, the company has evolved with the times and successfully established itself in many sectors. After starting with fixed telephony, the brand has developed its activities and succeeded in adapting to a constantly changing market. 

In 2005, the image & sound brand, D-JIX, was launched. It offers MP3/MP4 players and DVD players to the public. 

For its 20th anniversary, LOGICOM is taking a decisive turn by launching its smartphone and tablet ranges, offering technological products accessible to all. 

In 2017, the urban mobility brand was launched under the name WISPEED, offering an environmentally friendly means of transport for city dwellers, electric scooters. 

In 2019, the home automation brand was also launched under the name LOGICOM HOME, and offers a wide range of bulbs, sockets, cameras and other connected objects.

LOGICOM is not only a manufacturer, but also a distributor who has decided to surround itself with trusted partners by being today the exclusive distributor in France of MAPPY (GPS), VIVITEK (video projectors), XYZPrinting (3D printing) and more recently ROYOLE (man-machine interface products).

LOGICOM has three offices worldwide - Paris, Casablanca, Shenzhen - and various teams dedicated to sales, innovation, marketing, development and quality. LOGICOM has established itself in France in most major retail chains (Carrefour, Leclerc, Auchan, Intermarché...) and specialized chains (Darty, Fnac, Boulanger...), as well as in the Maghreb with partners such as Inwi and Tenor. In addition to physical points of sale, LOGICOM is also present in pure players such as CDiscount, Amazon, Rueducommerce or Jumia in Africa.

Logicom

Bernard BESSIS

This department focuses on producing visual content and graphics to enhance brand identity and communication.

Creative Services

This department provides strategic direction and oversight for the entire organization.

Executive Leadership

This department manages sales processes and ensures quality and support for aftersales services.

Logicom

Org chart

Teams

Creative Services

Executive Leadership

Sales and Aftersales

Offices

Logicom

Org chart

Teams

Creative Services

Executive Leadership

Sales and Aftersales

Offices

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