Benjamin Yu

Head of Strategic Brand Management, Logitech G

Benjamin Yu is an accomplished Brand Marketing Director with over 12 years of experience in the gaming and tech industries. They have effectively combined brand storytelling with product strategy during their tenure at Logitech, leading to significant achievements such as the award-winning Destiny 2 Alexa Ghost Skill and the launch of the Herman Miller x Logitech G Embody Gaming Chair. Currently, they head product marketing for Logitech G, where they guide a team in developing marketing strategies and campaigns that resonate with diverse audiences. Benjamin holds a B.S. in Management and Marketing from Virginia Polytechnic Institute and State University, graduating summa cum laude.

Location

New York, United States

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