Brandon Beaty

Brandon Beaty is a seasoned marketing professional with extensive experience in brand activation and strategic marketing. Currently serving as Head of Brand Activation and Head of Marketing for Logitech's Music, Streamers & Creators sector in North America since January 2022, Beaty focuses on developing marketing strategies and communication campaigns that resonate with the Creator community. Prior to Logitech, Beaty held various leadership roles at adidas from 2009 to 2022, including Senior Director of Lifestyle Marketing and Category Director for Men's Running, where responsibilities encompassed overseeing merchandising strategies and brand communications. Earlier experience includes working as Sponsorship Marketing Director for the Red Bull Air Race World Series and as a Financial Analyst Consultant at PacifiCorp. Beaty holds a Bachelor of Science degree in Finance and Information Systems from the University of Idaho.