Florian Kupfer

Florian Kupfer is an accomplished eCommerce leader with extensive experience in driving digital transformation and revenue growth across multiple regions. Currently serving as the Head of Direct eCommerce for Logitech, Florian oversees the DTC P&L for Europe, Asia, and global B2B operations, having previously accelerated growth in DTC Europe and received the 'Employee of the Year' recognition. Prior roles include eBusiness Manager and eCommerce Manager at Helen of Troy, where Florian was responsible for regional eCommerce P&L and successful DTC product launches. Florian also operated as a self-employed consultant in eCommerce strategy, providing guidance to SMBs and executing digital transformations. Early career experiences include leadership roles at Nestlé Health Science and Procter & Gamble, specializing in packaging processes. Florian holds an MBA from Imperial Business School and an MS in Digital Marketing Leadership from the University of Aberdeen.