Nicola Generous

Nicola Generous is a seasoned marketing professional with extensive experience in demand generation and account-based marketing. Currently serving as the Global Demand Generation Manager at Logitech since November 2020, Generous leads efforts to drive revenue growth and enhance marketing strategies. Previous roles include Senior Manager of Demand Generation at Benefitfocus and ABM Manager at Salsify, where emphasis was placed on personalized marketing campaigns and revenue maximization from existing customer relationships. Early career highlights include a Marketing Associate position at athenahealth, managing extensive marketing programs and campaigns for independent medical groups, and a Marketing Media Analyst role focusing on paid media strategies. Nicola Generous holds a Bachelor of Arts in Communications from The College of Saint Rose.