Saif Ahmad is a seasoned professional with extensive experience in category management, merchandising, pricing, and seller engagement, currently serving as a Senior Manager at Logitech since November 2015. At Logitech, Saif Ahmad is responsible for formulating go-to-market strategies, driving financial performance in the computer accessories vertical, and overseeing product launches. Previously, Saif Ahmad held various roles at Bose Corporation from March 2006 to October 2015, culminating in the position of Business Development Manager, where responsibilities included establishing partnerships, managing institutional sales, and developing business opportunities across India. Saif Ahmad holds an MBA in Marketing and a Bachelor's degree in Information Systems from Guru Gobind Singh Indraprastha University.