Vivian Wu

Vivian Wu is a seasoned professional with extensive experience in consumer insights and research, currently serving as a Senior Consumer Insights Researcher at Logitech since April 2022. In this role, Vivian works across global business groups to gather insights on Chinese consumers, informing business strategy and product innovation. Prior to Logitech, Vivian held roles including Research Manager at HURUN, where project management and cross-functional coordination were key responsibilities, and Consumer Marketing Specialist at EZAKI GLICO, focusing on consumer exploration and brand development. Vivian's career began as a Research Executive at Ipsos, specializing in qualitative research and social intelligence analytics across various industries. Educational qualifications include a Master of Education and a Bachelor of Commerce from Monash University.