Yelyzaveta Ignatenko

Yelyzaveta (Lisa) Ignatenko currently serves as a Consumer Marketing Manager at Logitech, a position held since February 2017. This role involves planning and executing marketing strategies for the Logitech brand portfolio, managing marketing investments, and leading new product introductions with a focus on Retail and Omnichannel execution. Previous positions at Logitech include Marketing Specialist, Customer Business Development Admin, Marketing Trainee, and Sales & Marketing Intern, where responsibilities encompassed campaign management, trade fairs organization, and collaboration with key accounts. Prior experience includes a role as Content Manager at Belco24, Temporary Assistant at DHL and Postbank Office, and Freelance Writer for 4writers Research Group. Yelyzaveta holds a Master of Arts in Functional and Applied Linguistics from Leibniz Universität Hannover and a Bachelor of Arts in Philology from Chernihiv Taras Shevchenko National Teachers' Training University.