Fernanda Ferraz

Fernanda Ferraz is a marketing professional with extensive experience in strategic planning and campaign management. Currently serving as Coordenadora de Marketing Campanhas at Lojas Renner S.A. since August 2021, Fernanda oversees the calendar strategy and manages advertising campaigns for Renner Brasil. Previous roles include Coordenadora de Marketing Omnichannel, where responsibilities involved planning annual activation strategies across various channels, and Especialista de Marketing Omnichannel, focusing on digital channels and brand strategy alignment. Fernanda's career spans several companies, including Grupo Mongeral Aegon, where brand identity was unified across multiple platforms, and WMcCann, which involved management of Coca-Cola campaigns and media planning. With a solid educational background in marketing and communication, Fernanda has developed a comprehensive skill set that supports effective marketing strategies in various sectors.