Mel Bmi

Mel BMI is currently a Chef de projet CRM International at Longchamp since March 2017, responsible for implementing an omnichannel CRM marketing plan across 22 international versions aimed at customer acquisition, retention, and traffic enhancement. Mel's expertise includes managing campaign programming using SPLIO, overseeing segmented and full database campaigns, and analyzing CRM performance through KPI tracking and competitive analysis. Previous experience includes positions at The Other Store - The OZ as a Chef de projet e-CRM junior, where Mel led newsletter campaigns and performance reporting, and PANDORA A/S as an Assistante Digital/Marketing et RP, focusing on social media and CRM strategies. Mel holds a Master's degree in Digital Business & E-Commerce from EBS Paris and has experience in various sales and marketing roles across the fashion and retail sectors.