Samy REDJEB

Samy Redjeb is an experienced general manager with over 25 years in the luxury and lifestyle retail and e-commerce industry across the APAC region. Currently serving as General Manager APAC for Longchamp, Samy previously held significant roles at Bluebell Group, where they were Group Business Development Director and later Managing Director Greater China, overseeing a vast portfolio of luxury brands. Samy has a strong entrepreneurial background, having co-founded BrandLab Group and AIR, a contemporary Asian art trading company, and began their career at Sagem as Director of Sagem Mobiles APAC.