Shereene So

Shereene So is a seasoned marketing professional with extensive experience in customer relationship management (CRM) and digital marketing across the Asia-Pacific region. Currently serving as Senior Regional Customer Experience Manager at Longchamp since July 2022, Shereene previously held the role of Regional CRM Manager at SMCP where responsibilities included formulating and executing CRM strategies across multiple markets. Shereene's career includes key positions at major companies such as L'Oréal and Jo Malone London, where initiatives focused on digital strategy and consumer engagement. Shereene's academic background includes a Bachelor of Business Administration in Marketing and Economics from The Hong Kong University of Science and Technology, complemented by an exchange program at Zhejiang University.