Ingrid van Beek is an experienced online marketeer and CRO expert currently employed at Longfonds since July 2021. Prior experience includes roles at Basic Orange, where Ingrid focused on lead optimization and online personalization, and Patient Journey Lab, where Ingrid facilitated persona and customer journey sessions. Ingrid has also contributed as a Lead User Experience Designer at Xebic Onderwijs B.V. and Springflow, emphasizing user research and application development. Previous roles include Usability & Performance Consultant at MeasureWorks and interaction designer in New Zealand. Ingrid holds a Master of Arts in Creative Design for Digital Cultures, focusing on Interaction Design, and has pursued studies in marketing and business at the University of Cambridge and HKU.
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