Hal Hershfield

Hal Hershfield is an Associate Professor in the marketing and behavioral decision making areas at UCLA’s Anderson School of Management. One of his most well known discoveries suggests that when people are confronted with their “future selves” they experience an emotional sense of connection that can influence long-term financial and ethical decision-making. He completed a post-doc at the Kellogg School of Management at Northwestern University and taught undergraduates at NYU Stern. He has been a consultant to Prudential Insurance Co.’s “Bring Your Challenges” campaign, American Greetings, Principal Financial Group, Morningstar, and others.