Brina Skof

Brina Skof is a marketing professional with extensive experience in marketing automation, CRM strategies, and customer engagement across various industries. Currently serving as the Marketing Automation Lead at Loop Earplugs since May 2023, Brina oversees global marketing automation initiatives. Previously, as a CRM Specialist at Glovo from March 2022 to May 2023, Brina was responsible for retention campaigns in Western Europe, focusing on process automation and personalized customer experiences. Brina also held the role of CRM Marketing Specialist at Preply, where efforts were directed at enhancing sign-ups and lifetime value through targeted campaigns. Earlier experience includes positions as a Marketing Specialist at Jimmy Joy, as well as various internships and roles in events organization and digital marketing. Brina holds a master's degree in Business Administration with a focus on Consumer Marketing from the University of Amsterdam, along with multiple degrees in business administration and management from respected institutions.