Ian Dickson is a senior content and SEO leader with over 20 years of experience in shaping digital strategies for global automotive brands. Currently a freelance journalist, copywriter, and editor at Content Republic Ltd since 2019, Ian creates SEO-optimized content for a range of clients, including Autocar and Lexus. As editor-in-chief of the Porsche Content Studio since 2020, Ian oversees content direction and storytelling. Previously, Ian served as a senior editor at Microsoft, where they significantly increased user engagement on MSN Cars. Ian holds a BA Hons in Media Practices with Journalism from the University of Bedfordshire.
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