LOOPING GROUP
Iris Mydlach has extensive experience in journalism and editorial roles. Currently serving as the deputy editor in Harburg and deputy sports section head at Hamburger Abendblatt since October 2019, Iris also contributes to Looping Studios since 2017. Prior experience at Hamburger Abendblatt includes a role as section head for Feuilleton during parental leave in 2011, and freelance work from 2009 to 2010 covering various publications. Iris was a member of the sports editorial team at stern magazine from 2006 to 2009 and co-founded Isar05 from 2005 to 2006. Earlier positions include serving as an assistant to the management at the Deutsch-Französischer Kulturrat from 2001 to 2004. Iris Mydlach holds a degree from Deutsche Journalistenschule following studies at Universität des Saarlandes and Université de Metz Paul Verlaine.
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LOOPING GROUP
LOOPING GROUP represent a new breed of companies embracing digital, data analytics, and content to help brands succeed in today’s always-on consumer-led editorial society. We are an independent, tech-enabled comms agency built from the ground up for today’s marketing requirements. In this world, attention has become extremely scarce. To win attention, brands must now combine the art and science of storytelling. We put this at the heart of our product and service offering, uniquely combining the two to create content that commands attention, engages customers, and drives tangible business results. Founded just four years ago by journalists, creatives and producers, we have already established ourselves as a leader in data-driven storytelling, working with an impressive roster of brands including Mercedes-Benz, Allianz, Deutsche Telekom, Sooner, and the Human Vaccines Project. Our team consists of over 130 multi-skilled staff split between offices in Berlin, Hamburg, Munich, and London.