LOOPING GROUP
Robin Houcken is an accomplished business leader with extensive experience in the media and communications industry. As Co-Founder and CEO of Looping Group since 2016, Robin has demonstrated expertise in strategic development. In addition to this role, Robin serves on the Board of the Hamburg Media School, recognized as Germany's premier institution for media graduate programs. As a Founding Partner at Boston Venture, Robin has facilitated market intelligence for German startups in the U.S. market. Former positions include Chairman of the Committee of the Media and Communications Industry at DIHK and CEO of Studio Berlin. Robin’s background also includes significant roles at Axel Springer AG, Ford Models, McKinsey & Company, and The Boston Consulting Group. An academic background includes a doctorate in international management from the University of St. Gallen and research experience at Harvard University.
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LOOPING GROUP
LOOPING GROUP represent a new breed of companies embracing digital, data analytics, and content to help brands succeed in today’s always-on consumer-led editorial society. We are an independent, tech-enabled comms agency built from the ground up for today’s marketing requirements. In this world, attention has become extremely scarce. To win attention, brands must now combine the art and science of storytelling. We put this at the heart of our product and service offering, uniquely combining the two to create content that commands attention, engages customers, and drives tangible business results. Founded just four years ago by journalists, creatives and producers, we have already established ourselves as a leader in data-driven storytelling, working with an impressive roster of brands including Mercedes-Benz, Allianz, Deutsche Telekom, Sooner, and the Human Vaccines Project. Our team consists of over 130 multi-skilled staff split between offices in Berlin, Hamburg, Munich, and London.