Danielle Mercado is a seasoned professional in account management and strategic planning, currently serving as a Senior Account Executive at LoopMe since February 2024. Previously, Danielle held various roles at GroundTruth from February 2021 to February 2024, including Account Executive and Account Manager, and at Horizon Media from March 2018 to February 2021 as a Strategist and Brand Strategist. Danielle's expertise encompasses media planning across entertainment, digital, out-of-home (OOH), and audio sectors, with specific experience in planning for major sports clients like the NFL, NBA, and college football for Burger King. Early career experiences include a Public Relations internship at Coaction Public Relations, Inc., and a Sales and Marketing internship at Hearst Magazines. Danielle holds a Bachelor of Arts in Communications with a specialization in Strategic Public Communication and Public Relations from Rutgers University.
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