Ali Goldstein

Brand President - L’Oréal Paris USA at L'Oreal

Ali Goldstein is the Brand President of L’Oréal Paris USA, responsible for the strategy, development and growth of the world’s biggest beauty brand in the US market. Prior to her appointment in October of 2019, Ms. Goldstein served as General Manager, CPD New Ventures, supporting the President and Management Committee of the Consumer Products Division. Ms. Goldstein also previously played a strategic role as the SMART/Simplicity PMO for CPD.

Ms. Goldstein joined L’Oréal in 2001 and grew from Assistant Marketing Manager to Assistant Vice President, Marketing within the L’Oréal Paris Division working on the haircolor brands and then on the Anti-Aging skincare brands. In 2008, Ms. Goldstein joined the Maybelline marketing team overseeing the Eye category and was promoted to Vice President, Maybelline Marketing in March 2010. From 2010 to 2013, Ms. Goldstein led the Maybelline US Marketing team to reclaim the position as the #1 cosmetics brand in the United States surpassing $1B in retail sales. In 2013, Ms. Goldstein transitioned to Garnier as the SVP, Marketing and led the total Garnier brand until 2017 with highlights including the launch of Whole Blends and the Micellar Cleansing Water. In addition, in 2016, Garnier received the WWD Beauty Inc. “Brand of the Year” award under Ali’s leadership.

Ms. Goldstein graduated from Cornell University with a BS in Policy Analysis and received an MBA from Harvard Business School.


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  • Brand President - L’Oréal Paris USA

    Current role

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