Lance Schafer

General Manager, Product and Technology at LotLinx

Lance Schafer is the current General Manager of Product and Technology at LotLinx. Prior to this, they were the co-founder and CEO of LemonFree.com from July 2006 to April 2015. Lance has also held positions as a co-founder and digital media strategist at Amplified Media Inc. from June 2011 to March 2015, as well as a co-founder at Serpetuity Inc. from January 2006 to August 2013.

Lance is an expert in the field of automotive digital marketing and has been recognized as an innovative leader in the industry. Lance was a finalist for the Ernst and Young Entrepreneur of the Year 2011 in the Emerging Entrepreneur category.

LemonFree.com was acquired by LotLinx in 2015.

Lance Schafer has a Bachelor of Commerce degree with a major in marketing from the Asper School of Business at the University of Manitoba.

Lance Schafer reports to Rob Vucic, Chief Technology Officer. They are on a team with Mark Biebrich - Senior Director, Data Analytics, Matthew Wawrin - VP, Engineering, and Karanpal Singh - Data Scientist.

Timeline

  • General Manager, Product and Technology

    Current role

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