Alessandro Biserna

Alessandro Biserna serves as the Sportsbook Omnichannel Manager at Lottomatica since October 2016, focusing on the omnichannel marketing strategy for Betting and overseeing the customer experience across B2C and B2B touchpoints. Prior to this role, Alessandro held various positions at Lottomatica from January 2006 to September 2015, including Senior Specialist for Gaming Machines Concessionaire Regulations & Relationships, Sports Betting Operation & Services Specialist, and Games and Sales Support Specialist, gaining extensive experience in regulatory compliance, betting operations, and customer care. Earlier in 2005, Alessandro worked at Telecom Italia Information Technology as a Teleselling and Sales Support professional, managing a portfolio of top business and private clients.