LOVALL
Joe Parkes is an experienced Frontend Engineer currently serving as the Lead Frontend Engineer at LOVALL since January 2025. Previous roles include Frontend Engineer at Lounge Underwear from July 2021 to December 2024 and Founder of CLUB 95 between April 2023 and September 2024. Earlier in the career, Joe worked as a Junior Frontend Developer at ClickThrough Marketing, where contributions were made to the CRO team by building and running A/B tests. Additionally, experience as a Web Developer at UBT involved redesigning the UK and EU website stores using Magento and developing websites with Laravel. Joe began the professional journey as a Supervisor and Sales Assistant at Primark Stores Limited from October 2015 to May 2018. Joe holds a Bachelor's degree with Honours in Computing from Coventry University, obtained between 2014 and 2018.
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LOVALL
WE ARE LOVALL... It's official, our brand name has evolved from Love Leggings to LOVALL. As a brand we began our journey as Love Leggings, launching in 2019 with the goal of becoming 'The Home of Leggings'. Since then we have expanded our product range beyond leggings and more recently evolved our brand name to LOVALL, becoming The Home of Leggings, Denim and Timeless Basics. Our vision remains the same; to be the most accessible and desirable brand for real women, with real bodies, in real life, offering the same premium quality, same reliability and the same product that you've all come to love.