Cherry Freeman is the founder and general partner at Hiro Capital and the founder of LoveCrafts. They hold ongoing non-executive director roles at Frameplay, Lightfox Games, FitXR, Incredibuild, and Machinations.io, and serve on Keen Games’ advisory board. LoveCrafts is a global e-commerce and content destination for crafts with over 1 million customers in 200 countries. They earned a first-class degree in History from the University of Cambridge.
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