Lars Feste is a seasoned professional with extensive experience in leadership roles across various sectors, including CPG, travel, and retail. Currently serving as Practice Leader for CPG and Travel at Lovelytics since March 2025, following the merger with Nousot, Lars previously held the position of Practice Leader and Strategic Alliance Lead at Nousot from December 2023 to May 2025. Prior experience includes a significant tenure at Maven Wave, where Lars progressed from Analyst to Principal, contributing to digital innovation for leading companies. Lars also demonstrated leadership skills as Entertainment Committee Chairman for Indiana University Dance Marathon and held various managerial roles during academic years at Indiana University Bloomington, earning a Bachelor of Science Degree in Informatics.
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