Ashley Smith

Ashley Smith is a customer insights and media strategy leader with over 12 years of experience in CPG and retail media. Currently serving as a Senior Manager at Lowe's Companies, Inc., Ashley leads a team that manages significant media investments while delivering innovative analytics and customer-focused reporting. Previously, they held roles at Walmart Connect, Triad, and American City Business Journals, where they cultivated expertise in media planning, audience strategy, and campaign performance optimization. Ashley possesses a Master's degree in Integrated Marketing Communication from Florida State University and an interdisciplinary degree in Marketing and Mass Communication from the University of Central Florida.