Laureston Lassiter

Laureston Lassiter is currently the Senior Manager of Social Media at Lowe's Companies, Inc., where they develop and implement comprehensive social media strategies that align with business objectives. With previous roles such as Manager of Organic Social Media and Assistant Marketing Manager at Lowe's, Laureston has extensive experience in leading teams, managing campaigns, and building brand engagement through effective social media practices. They also served as Account Manager at Wray Ward and Social Media Manager at Movement Mortgage, showcasing a strong background in social media strategy and content management. Laureston holds a Bachelor of Science in Advertising with a minor in Marketing from Appalachian State University.